بسم الله الرحمن الرحيم
Bismillahir Rahmanir Raheem..
Bismillahir Rahmanir Raheem..
Hello my fellow readers!
Today's topic was stressed me out a little, but thank God I finally finished it!
My lecturer version of the topic description:
identify some of the applicable legal risks for your chosen
organisation. Justify why those risks are particularly relevant (e.g.
risks for QUT could be different than that of a Dental Practice) and
provide scenarios of how some of these risks could apply and what the
organisations Social Media Policy should attempt to address.
First, I will introduce you to the chosen company for today's post (drum roll.....)
The Coca-Cola Company is a manufacturer and corporation engaged in the beverage industry. The Coca-Cola Company was found in 1886 by Asa Griggs Candler. This company has expanded their brand to over 200 countries with more than 500 brands produced, also serves over 1.7 billion servings each day. Its employees, noted on December 2011 has reached the number of 146,200.
Coca-Cola Online Social Media Principles
Based on the previous lecture, once a company (in this case, Coca-Cola) entered the social media in any purpose, the company may dealing with some risks that will affect them. The risks can be:
- confidential information
- Employment
- Reputation risk
Where do these risks come from?
I displayed 3 out 6 risks and they are related to each other.
Coca-Cola surely has people who consume, distribute, or supply the products. In that case, those people probably talk about this brand every day, maybe discussions, debates, compliments, critics,and other comments towards the company. Some of the conversation may be done online.
Some irresponsible associates might spread information that should not be publicly published. If the shared information is very crucial for the company's reputation, it will give a bad impact to the company, and that particular employee can be dismissed. Chaos, isn't it?
In order to keep the associates on track regarding their online activities related to the company and the brands, Coca-Cola creates Online Social Media Policies as a guide, so the associates will not misbehave when doing the online activities and the company will not get a bad impact.
Here are the 5 principles of personal online activities created by Coca-Cola Company.
1.Adhere to the Code of Business Conduct and other applicable policies
No matter what division, every associates are subjects to the company's CODE OF BUSINESS CONDUCT. Whether the person is the Chairman or the operational staff, he/she has to obey the policy that covers the disclosure of information and applies to his/her personal online activities.
2. You are responsible for your actions
Whatever online activities done by the associates that give bad impacts to the company's image will be their own responsibility.
3. Be a "scout" for compliments and criticism
Instead of talking about the company through untrusted sources, Coca-Cola company urges the associates to report those remarks (positive or negative) directly to the company.
4. Let the subject matter experts respond to negative posts
The company tells the associates to pass some negative posts to the official-market spokespersons if they come across or see the third parties trying to do one.
5.Be conscious when mixing your business and personal lives
The company reminds the associates to be aware in posting information to online community, because personal and business are likely to intersect. The associates have to make sure that they do not share any private information of the company to social media that has a bigger chance of people outside the company seeing the information.
By seeing the 5 principles, The Coca-Cola Company has prepared itself to prevent the risks that might occur within the organisation because of the social media.
The Online Social Media Principles is one of the solution applied by the company as a protection for the reputation and all members of the company.
Coca-Cola surely has people who consume, distribute, or supply the products. In that case, those people probably talk about this brand every day, maybe discussions, debates, compliments, critics,and other comments towards the company. Some of the conversation may be done online.
Some irresponsible associates might spread information that should not be publicly published. If the shared information is very crucial for the company's reputation, it will give a bad impact to the company, and that particular employee can be dismissed. Chaos, isn't it?
In order to keep the associates on track regarding their online activities related to the company and the brands, Coca-Cola creates Online Social Media Policies as a guide, so the associates will not misbehave when doing the online activities and the company will not get a bad impact.
Here are the 5 principles of personal online activities created by Coca-Cola Company.
1.Adhere to the Code of Business Conduct and other applicable policies
No matter what division, every associates are subjects to the company's CODE OF BUSINESS CONDUCT. Whether the person is the Chairman or the operational staff, he/she has to obey the policy that covers the disclosure of information and applies to his/her personal online activities.
2. You are responsible for your actions
Whatever online activities done by the associates that give bad impacts to the company's image will be their own responsibility.
3. Be a "scout" for compliments and criticism
Instead of talking about the company through untrusted sources, Coca-Cola company urges the associates to report those remarks (positive or negative) directly to the company.
4. Let the subject matter experts respond to negative posts
The company tells the associates to pass some negative posts to the official-market spokespersons if they come across or see the third parties trying to do one.
5.Be conscious when mixing your business and personal lives
The company reminds the associates to be aware in posting information to online community, because personal and business are likely to intersect. The associates have to make sure that they do not share any private information of the company to social media that has a bigger chance of people outside the company seeing the information.
By seeing the 5 principles, The Coca-Cola Company has prepared itself to prevent the risks that might occur within the organisation because of the social media.
The Online Social Media Principles is one of the solution applied by the company as a protection for the reputation and all members of the company.
That's all for today, readers!
Thank you so much for visiting my blog again.
Cheers!
Della
References:
Hi della,
ReplyDeletenice post though. im facinated that coca cola even create online social media policies for people who deal business with them.
Coca cola has been very careful may be because they could see many business got problem because of social media.
in my opinion coca cola has done prevention as much as possible for this kind of issue.
cheers :D