Enterprise 2.0 Implementation in Companies : Based on Wikinomics Principles

 بسم الله الرحمن الرحيم
Bismillahir Rahmanir Raheem..


Hello, readers! ♥
Welcome to my second post.
First of all, I'd like to say, I'm so happy to find out that many of you liked my FIRST POST ,especially the layout that I created. Thank you so much for the comments and I will keep my post as interesting as possible so you can enjoy it :D

Okay, let me introduce the topic for today:

"Enterprise 2.0 in Action!"

Example of companies using Enterprise 2.0 principles

and the relation with Wikinomics

Just a brief background right here:

The students are told to find at least 2 companies who use the notion of Enterprise 2.0 in order to expand the growth of the companies. Then, the students have to relate the companies' enterprise strategy with the Wikinomics Business Model, which contains four principles as the central concept: Openness , Peering , Sharing , and Acting Globally.


#1 : KOTEX

As you (girls, especially) know, Kotex is one of the companies that provide feminine hygiene products. It is owned and managed by a corporation engaged in the field of consumer products, Kimberly-Clark . Now, let's connect this company with the Wikinomics Business Model!

Openness

Kotex's website is open for everyone, especially women. We can access the product details and functionality easily. Besides, we can communicate with other girls or experts to discuss some issues of puberty or feminine hygiene.

Peering

Related to the website, it has a collaboration with some experts to help the girls in answering their questions about feminine hygiene or puberty issues.

Also, it has some projects in order to change the way people think of talking about periods and other "forbidden" things. Every experts and women around the world peering together to make a difference within this project.

Sharing

There is a new website called U by Kotex . I think this is the best way to find out and share your knowledge about feminine hygiene, whether to your peers, other people at the same ages as yours, even the experts. Women are now able to gain more information about their puberty in a comfortable way.

Acting Globally

 The website is available in some country domains, like U.S.A, Canada, Europe, Australia, France, and Spain. However, almost every country around the world has its own Kotex website for online selling and store locating.


#2 : TUPPERWARE

Anyone using Tupperware?? (I do!)
This is one of my favorite home products line, so I will take this as an example.

Openness

Tupperware is one of the high demand markets, and they upload the information about how they can implement their products regularly. Also, Tupperware does some research in order to get some new ideas which can attract investors.

Peering

Since Tupperware is a subsidiary company, customers are welcome to become a retailer. The company does not lessen the competition between customers selling the products. In other words, Tupperware is peering with its own customers. 

Sharing

Tupperware has a lot of home product lines, so they share their products based on categories, packed in a catalog. Customers can find the catalog in a form of books (which they can get from the retailers), or through the website, which I think easier to do it this way, because you can easily go through the search box and look for the products you want, instead of flipping over pages to pages.

Acting Globally

Well,what can I say more after seeing this picture? :D
It is obvious that Tupperware is "everyware" (get it? LOL)
After the first introduction of their innovation in 1948, Tupperware is finally known and sold in almost 100 countries, until now.


That's all folks! :D
I will stop right here with a quick summary:

Kotex and Tupperware are two companies I take as an example of how Enterprise 2.0 is implemented in order to improve better achievement of the company record. Based on the Wikinomics Business Model, these companies comply the four principles (Openness, Peering, Sharing, and Acting Globally) and prove how mass collaboration can change the business environment. 

 Feel free to leave some comments, so I can do a better post next time :)
Bye for now!

Della


References:

www.findingabiz.com/company/North_Hollywood/Tupperware/
en.wikipedia.org/wiki/Tupperware
tupperwarebrands.com/
en.wikipedia.org/wiki/Kotex
www.kotex.com
www.ubykotex.com