Social Media Monitoring: Walt Disney on Addict-O-Matic and HowSociable

بسم الله الرحمن الرحيم
Bismillahir Rahmanir Raheem.. 


Hello there! :)
Last week at the lecture, I learned about the social media monitoring. So, in today's post I'm going to write about applying two social media monitoring tools to one famous organisation that almost every kids love.

Hang on! What is Social Media Monitoring?
 Social media monitoring provides platforms to monitor a company or organisation in how visible they are on social media. It allows the company or organisation to perceive what people are thinking or talking about them in any aspect, on both positive and negative side. The usage of social media monitoring can bring a high impact towards a company or organisation, because they can see which social media is the most active in discussing their brand, so they can enhance the most active one and develop the unactive one at the same period of time.

 










The company for today's role model is The Walt Disney. As for the social media monitoring tools, I'm going to use Addict-O-Matic and HowSociable. This is my first time using these tools, so I will share my experience and analysis of it.


The Walt Disney & Addict-O-Matic
At the very first page of this website, I simply entered the company I wanted to monitor, which is Walt Disney. The result came out in various social media channel discussing about anything related to Walt Disney. Addict-o-matic provided variety of available sources and it allowed me to select which social media to be displayed. Here, I chose Yahoo! News, YouTube, Google Search, and Flickr.

What I like about Addict-o-matic is that it allows me to choose which social media I want to look at. Rather than displaying all the available sources and confusing me, selecting the necessary channels are much simpler. It makes more control in monitoring The Walt Disney. 







The Walt Disney & HowSociable
The second tool performed the same purpose as Addict-O-Matic, but represented in a different way. After I entered "Walt Disney" on the search box, the results were displayed like the following picture. HowSociable used the term "Magnitude" to describe how high the Walt Disney exists in particular social media. Since I didn't have an account, I only got limited social media to be displayed, which are YouTube, LinkedIn, Google+, and Foursquare. 
From these four channels, I knew which one discussed Walt Disney the most, and which one didn't. It displayed the Magnitude in weekly period of time. I could also see the high impact pages, which were the pages that made the biggest influence towards the existence of Walt Disney in social media.





If I worked at The Walt Disney company, I would definitely check these tools out often. It is very beneficial, especially for the marketing aspect.
I could know how effective the marketing strategy is, manage positive and negative discussions towards the company, and save the time and cost of the marketing survey.

However, since I only have limited access for the social media because of the registering issue, if The Walt Disney made an account for these tools and able to see every social media, this company would achieve a big improvement in their marketing and branding of the company.

That is all from me today.
I hope you enjoy it and I appreciate any comment from you :)


Cheers
Della


References:
Addict-o-matic
HowSociable